data are collected through the use of our Service. If you have any questions
regarding this update, please contact us by following the process described on
our support page located at http://www.fireflygames.com/support.html.
By agreeing to Firefly’s Terms of Service, into
to the collection, storage, use, management and disclosure of information
collected or received by Firefly through your use of the Service as described in
This Policy describes how Firefly
("Firefly," "us," or "we")
collects, uses, stores, manages and discloses information, including personal
information, that our users ("you" or "users") provide or
we collect in connection with our websites at fireflygames.com (the "Site") or any Firefly game or other application
or services available on other websites or other third party sources
(collectively, the "Service"). Personal information may include, for
example, your name, email address or credit card number.
This Policy applies only to information collected
or received by Firefly through your use of the Service. Any link to the
sites or any third party does not imply that Firefly is affiliated with or
sponsors that third party. Firefly is not responsible for the actions, products or
services of any third party, the content of any third party site, or the use or
disclosure of any information you provide to any third party.
Collected and How it is Used
The main purposes for which Firefly collects your information
To provide and enhance Firefly’s games and the Service
To connect you with other users
Some examples of how we may use your information
are: to register your account, to collect payments, to inform you of updates to
games you're playing or to other games, to notify you of special promotions and
to provide customer support.
iOS or Android Platforms
Firefly automatically collects
and records certain information when you access or use a Firefly game. This information
includes your unique device ID ("IDFA" (iOS)
and/or "Advertiser ID" (Android)), your geographic location (based on
your Internet Protocol ("IP") address), the version
of your operating system ("OS"), your game platform ID ("GPF
ID"), (which is an ID assigned to you that will be used to help associate
your identity across multiple platforms) and your in-game activity. We
may associate an IDFA (iOS) or Advertiser ID
(Android) with personal information or with other persistent device identifiers
(for example, IDFA, Advertiser ID, SSAID, MAC address, or IMEI) at any time.
We use this information to assist with
understanding trends in usage and for help with tracking and correcting errors.
We also use (and may provide to third party analytics providers as described
below) country-level geographic location information to enforce our Terms of
Service, customize the user experience and make recommendations to you.
We may also give you the opportunity to opt-in to
location-based services, which utilize a device's GPS coordinates. You may
opt-out of these location services via the settings on your device.
Firefly provides games and the
Service via third party marketplaces, such as Apple's App Store and Google's
Android Market. These marketplaces may collect information about you or receive
information from us in the course of providing or analyzing their services. Firefly is not responsible for
these marketplaces, and is not affiliated with or responsible for the actions
of these third parties. You should review these third parties' terms of service
and privacy policies, which are separate from Firefly’s.
When you register to play Firefly games through the
Service, we may ask whether you'd like to provide us with certain information
via in-game dialog boxes. This information may include: your email, user name,
gender, date of birth and address book. You may choose
to skip these dialog boxes, however, if you do choose to provide certain
information, Firefly may use it as follows:
Email address. Firefly may retain and use your email address to contact
you about your experience and notify you about Firefly news and promotions.
Address book. Firefly may use your address book to connect you to other
users, to invite friends and to post your achievements on other individuals'
Notifications & Local Notifications
Firefly may, with your consent,
send push notifications to your mobile device to provide game updates and other
relevant messages. You can manage push notifications from the
"options" or "settings" page within the relevant game. You
may also be able to manage them from your device's settings page for the
Firefly may also send local
notifications to your mobile device to provide game updates and other relevant
information. You can manage local notifications from the "options" or
"settings" page within the relevant game.
You may be able to use Facebook Connect or Twitter
to sign into the Service and authenticate against Facebook or Twitter, allowing
you to be recognized "in-app" based on your Facebook or Twitter
account. If you do so, Firefly will collect information that is visible via your
Facebook or Twitter account. That information may include: your name, your
gender, your date of birth, your Facebook or Twitter ID, your URL, and a list
of your Facebook friends. This information will be used mainly for user
registration and in social features, which may include friend-to-friend
interaction, chat or messaging functionality, public leaderboards, head-to-head
competition and other similar features.
Your OS, IP address, access times, browser type and
language and referring Web site addresses may be logged automatically when you
visit the Site. We may also collect information about your usage and activity,
such as number of clicks, pages viewed and the order of those pages, the amount
of time spent on particular pages, and the date and time of this activity. We
may use this information to monitor and analyze use of the Service.
Firefly may install certain
software development kits ("SDKs") in the Service. These SDKs may
collect your IDFA (iOS) and/or Advertiser ID
(Android) and certain other data, including but not limited to IP address,
geo-location and OS information. This information may be used to calculate
conversion rates and other elements of advertising performance.
Methods of Collection
Firefly may also acquire
information from you through other activities you may participate in, which may
Your access and participation in message boards/forums
Your purchase of any virtual goods or virtual currencies
Your participation in contests or sweepstakes
of Your Personal Information
Your personal information will not be disclosed
outside of Firefly and its affiliates other than as approved by you
or as follows:
This may occur, for example, when you agree (such
as in this Policy) to allow Firefly to sharing your information with third parties for
their marketing purposes and subject to their privacy policies.
This may occur, for example, when Firefly uses a third party to
send you emails. These third parties are not permitted to use your personal
information for any purpose other than providing services to Firefly.
Firefly may release your personal
information as permitted by law or if Firefly believes that doing so is
appropriate to comply with the law, to enforce or exercise Firefly’s
rights or to
protect Firefly’s, Firefly’s users' or other third parties' property,
rights or safety.
Firefly may sharing
aggregate and anonymous information about you with advertisers, publishers and
other third parties.
Firefly may share your personal
information in connection with any merger, acquisition, sale of assets, or
other corporate combination or financing.
Firefly may include in the
Service tools, which may include tools from third party service providers, that may enable Firefly and these third parties
to analyze your and other users' information. This information may include your
IDFA (iOS) and/or Advertiser ID (Android), Media
Access Control ("MAC") address, International Mobile Equipment
Identity ("IMEI") number, version of iOS or
Android, specific type of device, mobile carrier, IP address and session start
and end times. Firefly and such third parties may use that information to
detect the country of the user and to otherwise analyze user engagement.
User engagement analysis may include, but is not limited
to, tracking a user's level and game progressions such as in-game currency
("soft currency") purchases and spending and premium in-game currency
("hard currency") purchases and spending.
Third parties may also have access to your personal
information in connection with the performance of their services, but they will
not be permitted to use such information, other than in anonymized,
aggregated form, for any purpose other than providing their services.
Beacons and Third Party Advertisements
A "cookie" is a data file that is
transferred to a user's computer and is intended to identify that computer.
Cookies also are used to maintain information about a user's visit to a site or
game, such as user names, passwords and individual preferences. The Service
sends cookies to your computer when you access a Firefly game or view content of a
game. Information contained in a cookie may be linked to your personal
information. That information may be used for a variety of purposes including
improving the quality and ease of use of the Service and making recommendations
more specific to you.
Firefly may also collect
information using "Web beacons" or "gifs." These are
electronic images that may be used on the Site or in email to deliver cookies,
count visits and to tell if an email has been opened and actioned.
The Service may include third party advertisements.
These ads may be served by third party advertising companies
that deliver cookies to your computer, allowing these companies to track the
ads. As a result, these companies will be able to recognize your computer when
they send you an advertisement. These advertisers may use information about
your visits to our Service in order to provide advertisements about goods and
services that may be of interest to you.
for Opting-Out of Cookies and Web Beacons
You may click on the following link:
http://www.networkadvertising.org (or such other URL as may be specified from
time to time) to learn more about behavioral advertising and for information on
out of cookies or Web beacons may prevent you from being able to access or use
certain features of the Service.
Firefly games may be advertised
in other applications. After clicking on one of these advertisements and
installing our game, you will become a user of the Service. In order to prevent
fraud and verify the installs, your IDFA (iOS) and/or
Advertiser ID (Android)) may be shared with the advertiser.
Deleting Your Information
You may change or delete information by following
the process provided in the Firefly game, unless we have to keep the information for
legitimate business or legal reasons. If you delete certain of your
information, your account may become deactivated. You may opt-out of receiving
promotional emails from us by following the instructions in those emails. If
you opt-out, we may still send you non-promotional emails, such as emails about
your accounts or our ongoing business relations.
Under California law, California residents who have
an established business relationship with us may choose to opt out of the
disclosure of personal information about them to third parties for such third
parties' direct marketing purposes. As described above, our policy is not to
disclose your personal information to a third party for direct marketing
purposes without your approval. You may also choose to opt-out after granting
approval. If you choose to opt-out at any time after granting approval, please
inform us by following the process described on our support page located at http://www.fireflygames.com/support.html
Transfer of Information
Firefly may transfer information
(including personal information) that we collect about you to our affiliates or
to other third parties that may be outside of your country. If you are located
in the European Union or in another country or jurisdiction, such locations may
have laws governing data collection and use that differ from U.S. law. Please
note that you are transferring information and allowing Firefly or others to transfer
information, including personal information, to a country and jurisdiction that
does not have the same data protection laws as your jurisdiction, and you
consent to the transfer of information to the U.S. and Japan and the use and
disclosure of information about you, including personal information, as
described in this Policy.
Firefly implements reasonable
security measures to protect the security of your information and is committed
to protect customer information.
It is important that you protect and maintain the
security of your account and that you immediately notify us of any unauthorized
use of your account. If you forget the password to your account, the Site
allows you to ask for instructions on how to reset your password. When you sign
into your account or enter payment information (such as a credit card number
when purchasing virtual currency), the transmission of that information is
encrypted using secure socket layer technology ("SSL").
Although Firefly takes reasonable
precautions against possible security breaches of our websites and records, no
Internet transmission is completely secure. Accordingly, Firefly cannot guarantee that
unauthorized access, hacking, data loss, or other breaches will never occur. We
strongly recommend that you take steps to keep your personal information secure
(including your account password), and to log out of your account after use. If
you have questions about security, please visit our support page located at http://www.fireflygames.com/support.html.
to this Policy
Firefly may modify this Policy
from time to time. We will post all changes to this Policy on this page or
another location on the Site and the modified policy will specify its effective
date. You are obligated to check the Site to confirm whether the Policy has
If you have any questions about this Policy, please
contact us by following the process described on our support page located at http://www.fireflygames.com/support.html
Effective Date: February 27, 2015